Creative copywriting

I’m a freelance creative copywriter with more than 30 years’ professional experience. My services include copywriting and editing all types of text as well as working on branding, style guides, visual identities and marketing communications.

As a freelance copywriter I’ve written for an entire A to Z of clients: from AA roadside assistance to Zurich financial services. My client portfolio shows you just some of the many copywriting projects I’ve worked on.

My wide-ranging experience keeps my copy fresh and engaging as I carefully adjust my text and tone of voice to meet your needs and appeal to your clients.

I can vary my style to suit each audience and write according to the medium including websites, email campaigns, social media messaging, brochures, sales leaflets, newsletters, annual reports, adverts and posters.

Brand new and packed full of shelf appeal

And I don’t just get involved in copywriting as I’m also very (and immodestly) good at coming up with concepts and fresh ideas. That’s why my work is in demand for branding and product-naming projects.

Major branding projects include helping to launch Prescott Ales, Neptune Rum and &SONS clothing as well as creating visual identities for lawyers, dentists, estate agents, wealth managers, employment agencies and fitness instructors.

Copywriting expertise

Alongside my professional copywriting I’ve spent more than twelve years as a part-time Senior Lecturer in Advertising at the University of Gloucestershire teaching students the power of persuasive writing.

Thanks to my commercial and academic experience of advertising copywriting, I was commissioned to write a book on Copywriting published by the Bloomsbury Press – and available to buy now! (My apologies for that shameless bit of self-promotion, but then I am employed to write sales copy.)

COPYWRITING published by Bloomsbury Press

Rob Bowdery’s book on Advertising Copywriting highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts.

The book contains many visual examples demonstrating the variety of work in which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.

Contains practical exercises, as well as tips and guidance on how to generate ideas and think creatively. This book will help you communicate effectively with your target audience – or indeed anyone!

Academic reviews