These are just some of the clients I’ve worked for – either directly or through advertising agencies and design consultancies.
AA
Rob Bowdery was involved in writing direct mail packs for this famous roadside assistance organisation. These mailshots highlighted the benefits of belonging to the AA with low-cost annual membership giving drivers peace of mind, knowing that motoring breakdowns would not jeopardise their journey.
Aberlour Whisky
This celebrated single malt whisky company required Write Angle to write a series of informative news releases to be sent out to their customer database via email together with information on competitions to win Aberlour merchandise in order to raise the brand profile and promote online purchases.
Advertising Standards Authority
Rob Bowdery was asked by the UK’s Advertising Standards Authority to review and edit their Annual Reports which provide a detailed account of the year, including the ads that caused the most controversy and the many difficult decisions taken by the ASA in response to specific complaints.
Andrews Estate Agents
This long-established estate agency required copy for their new website that would both inform and entertain their customers. Rob Bowdery revised Andrews’ existing material and provided fresh text. He also worked on meeting the navigation and search engine optimisation needs of their website.
&SONS Clothing
Rob Bowdery helped launch this new brand of retro menswear by writing persuasive text for a Kickstarter funding drive that raised £50,000 in less than 40 days. Rob also developed the company ethos before writing online clothing descriptions and a regular e-newsletter for &SONS ‘clothing for pioneers’.
Barclays Bank
Write Angle created video scripts and PowerPoint presentation material for the promotion of Barclays’ elite personal banking service, Premier, as well as helping to co-ordinate the creation of a new strapline on behalf of the entire Barclays group with the involvement of representative staff members.
Arthur Bonnet Kitchens
Rob Bowdery was asked to write the text for a series of product brochures and marketing leaflets aimed at the English market for this leading French manufacturer of fitted kitchens. French flair for haute cuisine and artful design in English kitchens: what could be more appetising than that?
Bovis Homes
Working alongside internal Design Studio personnel, Rob Bowdery developed effective concepts and copy for the entire range of Bovis Homes marketing and sales material, comprising press ads, direct mail, newsletters, radio ads, posters, on-site banners, sales brochures and POS material.
Cadbury
From corporate material to product packaging and from direct mail packs to international visual identity and brand manuals, Rob Bowdery worked with the Cadbury design studio to write copy for a great range of projects, including the production of their group-wide international Environment and Safety Report.
Crown Paints
Rob Bowdery was employed to research and write a detailed style-guide to illustrate how a wide range of decorative effects and emotional moods could be achieved through the careful application of the Crown range of paints according to their colour and type.
Eagle Star
With his wide experience of the financial services sector, Rob Bowdery was a natural choice to develop copy for the Eagle Star group of companies, including a series of easy-to-understand guides to personal money management, featuring savings, investments, mortgages, insurance and pensions.
English Heritage
Rob Bowdery helped boost membership for English Heritage by writing copy for display posters and leaflets for their fascinating range of historic sites across the country. Rob also created text for a series of promotional brochures for selected venues that are available for marriages and other special events.
Environment Agency
This official UK government body is responsible for a wide range of environmental initiatives and Write Angle has helped produce direct marketing material to promote environmental conferences as well as writing European reports on the activities of environmental organisations throughout the EU.
Essilor
Write Angle created the text and design for a series of Essilor sales leaflets and B2B marketing communications aimed at the UK market, promoting their innovative lenses – including the Transitions brand of photochromic light-sensitive lenses – produced by this market-leading French manufacturer.
Excelerate
This technology company specialises in providing digital communications by satellite for the emergency services. Write Angle researched, wrote and produced a detailed Operations Manual to accompany the mobile communications vehicles used by teams of paramedics attending serious incidents.
Exeter University
The University of Exeter’s design department asked Rob Bowdery to help them research and write fund-raising marketing material to raise awareness as well as donations for their academic activities including important environmental research into the potential effects of global warming.
The Fitness Team
Rob Bowdery worked with this start-up company of Personal Fitness Trainers to develop their identity and establish their brand, starting with a strong name and an effective graphic identity. This start-up enterprise was promoted through an informative website and attractive direct marketing material.
Friels Cider
Write Angle created the original visual identity and marketing material for this start-up cider company. The stand-out retro pin-up imagery supported by entertaining copy had very strong shelf appeal while the advertising included dramatic 48-sheet billboards as well as direct marketing and press releases.
Gloucestershire University
The University’s marketing department asked Rob Bowdery to help them produce a range of direct marketing initiatives to assist in fund-raising for student scholarships, as well as encouraging company donations together with long-term legacies from graduates of this educational institution.
Hilton Hotels
For several years Rob Bowdery worked closely with a creative design consultancy to provide effective copy for a series of national press advertising campaigns as well as for a wide range of on-site marketing material and specialist training manuals for this leading hotel group.
Kraft Foods
Kraft’s ad agency commissioned Rob Bowdery to produce marketing copy for the promotion of a range of sophisticated instant coffee products targeted at a professional catering audience. Rob was also asked to write radio adverts to boost sales of Carte Noire within the consumer market.
Lloyds TSB
As well as writing text for a series of display leaflets in this bank’s branches, Rob Bowdery was asked to research and write a comprehensive booklet on home security in support of Lloyds TSB insurance products. This practical guide was so helpful that it was officially endorsed by a Commissioner of Police.
Macmillan Education
Rob Bowdery helped develop marketing copy for a series of English as a Foreign Language (EFL) courses that Macmillan targets at the international market, focussing on school children and young adults seeking to advance their lives and careers in a world where English is often the common language.
Microsoft
Rob Bowdery worked within a leading business-to-business creative agency that specialises in IT communications to develop concepts for a series of promotional campaigns in support of Microsoft’s data management products, spanning direct mail, e-shots and trade-press advertising.
Namco Computer Games
The European sales division of this major Japanese interactive computer game company used Rob Bowdery to generate copy for their promotional trade brochure. This was designed to promote their range of sophisticated arcade games and technical support services to a wider European audience.
National Car Rental
As part of a high-profile customer promotion, Rob Bowdery was asked to research and write a detailed guide to the 100 top adventure holidays around the world. The idea of this campaign was to demonstrate that, wherever your adventure, you were never far from a National Car Rental outlet.
Neptune Rum
Rob Bowdery developed product packaging and bottle label text for the launch of Neptune Rum from Barbados and wrote detailed website text that included history, mythology and the science of traditional rum distillation. Rob was even inspired to pen an original sea shanty called ‘Give Neptune his due’.
Oxford University
Rob Bowdery worked closely with the University of Oxford design department to create a new visual identity guide for this celebrated university that took a fresh look at the graphic elements as well as the wording used to communicate their global brand to audiences in the UK and throughout the world.
Philips Electronics
This international electronics group wanted to recruit top graduates into specialised roles, including research, technical support and marketing. Philips called on Rob Bowdery to interview younger staff across the UK to create an effective recruitment brochure showing the many career opportunities.
Prescott Ales
Write Angle developed an entire visual identity for the Prescott Ales brand, creating the logo, product names, posters, website text, press adverts, bottle labels, beer-pump clips and beer-mats using classic 1930s Art Deco motoring imagery to help launch this Cotswolds-based brewery on the road to success.
Regency Hampers
This UK gift hamper company delivers presents for all occasions and Rob Bowdery has helped them promote their gift items across the UK and beyond. Regency Hampers employ Rob to write their marketing emails and online product descriptions as well as a wide variety of social media elements.
Rhône-Alpes Region, France
Rob Bowdery worked alongside this French regional authority to help promote the Rhone-Alpes region throughout the UK, producing a series of press releases backed up by direct contact with journalists to ensure positive news coverage and thereby promote international business opportunities.
Seiko Epson
Rob Bowdery helped create concepts and copy for a colourful and high-profile consumer campaign designed to promote the technical advantages of this company’s sophisticated digital ink-jet printers through press advertising and point of sale displays within specialist retail outlets for this print technology.
Shadowplay Studio
This highly creative image studio specialises in video, animation, CGI and photos for a wide variety of business clients who use this studio’s imaging skills to illustrate and promote their products and services. Rob Bowdery was employed by Shadowplay to write editorial articles and website text to promote their work.
SpinMe
Write Angle created website text, promotional leaflets and press releases for this start-up company that has perfected the art of 360 degree photography. SpinMe’s imaging enables customers to see products – from clothing to motorbikes – in the round so they can buy online with much greater confidence.
Vintage Vert Hotel
This charming chambre d’hôtes hotel in south west France needed a website to market their rooms and facilities to visitors. Rob Bowdery created the structure and the text for this website while also providing a series of promotional photos for use on the site as well as for third party editorial coverage.
Wella Haircare
A series of trade magazine advertisements featuring specialist hair products needed to be adapted from the original German for an English-language audience. This meant a radical reinterpretation of the existing imagery and the creation of fresh, relevant and entertaining copy for the UK market.
World Walks
In addition to creating copy for this travel company’s website, Rob Bowdery produced marketing brochures and direct mail leaflets to describe World Walks’ range of walking holidays around the world, from rugged trekking in New Zealand to more leisurely tours of the English Cotswolds.
Yellow Pages / Yell.com
To enhance the use of Yellow Pages directories and Yell.com, Rob Bowdery was commissioned to develop introductory copy and edit the content for a series of Local Information guides covering leisure activities, sporting venues, shopping, bars, restaurants and evening entertainment.
Zurich Financial Services
Many divisions of this large financial services company have commissioned Write Angle to write copy for their sales and marketing material with projects ranging from internal staff literature to external sales promotions. Our work for Zurich has also included scripting corporate videos and presentations.