05 Jun Brewing up a powerful brand

Posted at 12:07h in Portfolio by

As an example of our comprehensive branding and styling work, Write Angle originated and developed the entire visual identity for Prescott Ales, creating the logo, strapline “Great British Lubricants”, imagery, product names, marketing material, posters, banners, website text and press adverts.

This award-winning brewery in Cheltenham took its name from the celebrated Prescott Hill Climb track to the north of the town where the brewery’s owner lived. Delivering print proofs required Rob Bowdery to race up the official hill-climb track as that was the only way to reach this client’s home!

To complement the entire retro-inspired beer brand we also developed beer bottle labels, beer-pump clips and beer-mats using our specially-commissioned classic 1930s art deco motoring imagery for this Cotswolds-based brewery.

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About the copywriter

Rob Bowdery is the professional copywriter behind Write Angle, the company he set up back in the late 1980s to offer a wide range of creative communication services to clients.