04 Jun Building better business

Posted at 09:17h in Portfolio by

Working alongside internal design studio personnel, Rob Bowdery developed concepts and copy for the entire range of Bovis Homes marketing and sales material. Rob even brought new life to the famous hummingbird logo by creating the simple yet effective strapline: ‘Get moving with Bovis Homes’.

The promotional material Rob wrote included press and radio ads, regular direct mail campaigns as well as newsletters, posters, on-site banners, sales brochures and POS material displayed in the sales offices at Bovis Homes UK housing developments.

The style and tone of voice for sales literature had to be adapted to suit each audience to reach out to young professionals seeking their first home, growing families looking to move up the property ladder and older people considering their retirement options.

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About the copywriter

Rob Bowdery is the professional copywriter behind Write Angle, the company he set up back in the late 1980s to offer a wide range of creative communication services to clients.