Sweet taste of success

From corporate literature to product packaging and from B2B direct mail packs to international visual identity manuals, Rob Bowdery worked with the Cadbury design studio to write copy for an extremely wide variety of projects.

These projects included researching and writing the Cadbury group’s international Environment and Safety Report that highlighted the steps Cadbury were taking to ensure fair trading practices, site safety, environmental protection and social well-being.

One of the most challenging tasks was to critique the content and create the finished text for an extensive re-brand of the Cadbury identity where I had to ensure that the final style guide enabled designers around the world to apply the Cadbury brand elements accurately and consistently.

Rob Bowdery subsequently undertook a similar task for Oxford University, writing a comprehensive style guide for this world-famous academic institution.

About the copywriter

Rob Bowdery is the professional copywriter behind Write Angle, the company he set up back in the late 1980s to offer a wide range of creative communication services to clients.